Google’s paramount goal is to provide its users with the best possible search experience and they leave no stone unturned to ensure that. In early 2017, Google introduced local search filters that allowed the users to sort results based on price, ratings and hours of operation. Taking this one step further, they are now automatically applying those filters.
It is user convenient for obvious reasons. They get the best possible relevant results for their search queries, on the go, THAT TOO without applying any filters.
However, it’s a big blow to business owners who have failed to maintain a good online reputation. When Google automatically filters local businesses for those with 4-star ratings and higher, it places a lot of businesses at risk of losing online visibility. It’s quite common for users to search terms like “Best Plumber”, “Best Thai Restaurant” and “Best Roofing Contractor” when they are looking for a local business. Such businesses, if they do not have more than a 4 star rating, will find it extremely difficult to keep a measurable presence on local search.
Nonetheless, it’s a golden opportunity for the less popular businesses. By inviting reviews & keeping the information consistent and updated, one can share the spot light with those who are already at the top.
The New Filters
The best of everything: Users can now filter the results automatically, by just adding “best” to the keyword. If you search “best plumber”, Google will show only 4-Star+ rated plumbers. This filter will drastically influence the way businesses are ranked. Check out below how the results differ.
Friday, August 25, 2017